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1Flows skipping sendsHigh2Mail landing in spamHigh3Same welcome for allMed
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Case studies
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Eyewear · Direct client · Full service
4.9× email revenue in one month, starting from zero flows.
Before157,000 contacts, mail going to spam, and no flows at all.
What we didCleaned the list, fixed the spam setting and launched the core flows.
4.9×email revenue, July to AugustVerified
31.7%campaign open rate, up from 18.1%Verified
13×more revenue per email from flows than campaignsVerified
10flows live, built from zeroVerified
Straight from the client's KlaviyoReal screenshots
Before · July 2026
After · August 2026
See the full breakdownHide the breakdownScreenshots, tables and the fine print
Klaviyo's business performance summary, counting Placed Order revenue. Email revenue grew 4.9× in one month, from $736 to $3,611, and flow revenue grew from $262 to $2,471.
What was wrong
Only about 7,000 of 157,000 contacts were real, engaged people.
A domain authentication setting was sending mail to spam. One past send to ~20,000 people landed there.
No welcome, cart, checkout, browse or post-purchase flows.
9 of the last 10 campaigns led with 25% off.
A signup form was showing "subscribed" without saving anyone.
What we did
Brought over only engaged profiles, then validated 8,673 older addresses and removed 6,085 bad ones.
Found the domain setting behind the spam problem and fixed it.
Launched 6 flows with 18 emails, then added winback, back in stock, sunset and replenishment.
Rebuilt signup forms with a "who are you shopping for" question that splits the welcome series.
Recovered carts with free shipping instead of a discount, and moved the subscriber offer from 25% to 15%.
Campaign open rate Verified
July18.1%
August31.7%
4 campaigns and 9,140 delivered in July, 8 campaigns and 24,131 delivered in August.
Orders from email Verified
July22
August78
Sep 1–1571
In August, 49 of the 78 orders came from flows.
Campaign open rates, straight from KlaviyoReal screenshots
Before · July 2026
After · August 2026
Klaviyo's campaign list for each month. The number under each open rate is how many people opened. Added up, July's 4 campaigns got 1,656 opens from 9,140 delivered (18.1%), and August's 8 campaigns got 7,652 opens from 24,131 delivered (31.7%).
Months run 1st to 1st, US Eastern time, using Klaviyo's default attribution. The first 15 days of September brought in $3,107.75, already 86% of August's full month. From the August report: 8.2% mobile popup conversion and 814 new subscribers.
2.2× revenue per welcome email, by splitting one series in three.
BeforeHomeowners and contractors got the same welcome emails.
What we didSplit the welcome flow into homeowner, pro and general tracks.
2.2×revenue per welcome email, vs the old flowVerified
$646Kfrom the new flow since Mar 9, 2026, on 464 ordersVerified
2.4×more revenue per email from pros than homeownersVerified
9–10%click rate when subscribers say who they are, vs 5%Verified
Straight from the client's KlaviyoReal screenshots
Before · one series for everyone
After · split by homeowner, pro and general
See the full breakdownHide the breakdownScreenshots, tables and the fine print
Klaviyo's flow analytics view, cropped, with the date range Klaviyo showed on the same screen. The circled rows are click rate and placed order rate. The old series' first email got 5.2% clicks and 2.4% placed orders. In the new flow, the first email reached 10% clicks and 4.7% orders for homeowners, 9.7% and 5.6% for pros, and 5.6% and 6.5% for people who didn't say who they are. The placed order rate roughly doubled or better on every track. The new flow started on Mar 9, 2026, so its year-to-date figures cover its whole run.
What was wrong
Every new subscriber got the same welcome emails, whether they were redoing one kitchen or ordering for job sites.
The two groups buy very differently. Pros spend more than twice as much per order.
The old welcome flow earned $11.36 for every email it sent.
What we did
Split the welcome flow by who signed up: homeowner, professional, or a general track for people who don't say.
Wrote five emails for each track. Homeowners get help choosing the right wood. Pros get lead times, consistency and job schedules.
Measured each track on its own. That showed the first email of each track brings in 75% of the flow's revenue.
Pulled from the client's KlaviyoKlaviyo Reporting API
Welcome flow
Before · one series for everyone
After · homeowner, pro & general
Period
Aug 1, 2025 – Mar 8, 2026
Mar 9 – Nov 10, 2026
Recipients
38,068
25,943
Placed orders
278
464
Revenue
$432,577
$646,057
Revenue per recipient
$11.36
$24.90
First email of each track
Recipients
Click rate
Orders
Revenue per recipient
Professional · email 1
1,278
9.69%
73
$115.80
General · email 1
2,099
5.59%
134
$81.72
Homeowner · email 1
3,575
10.00%
167
$48.08
Klaviyo flow report, pulled through the Reporting API on Nov 10, 2026, counting BigCommerce Placed Order revenue. This is a data pull, not a screenshot. The three first emails brought in 74.5% of the new flow's revenue.
Revenue per welcome email Verified
Old flow$11.36
New flow$24.90
One series for everyone vs three tracks.
First email of each track Verified
Homeowner$48.08
General$81.72
Pro$115.80
Revenue per email sent.
Also on this account: a Labor Day sale that earned 11% more on 17% fewer recipients, and the cart and shipping fixes in the other Hardwood case studies. Welcome flow figures were pulled from Klaviyo on Nov 10, 2026. The new flow was replaced by a newer version in late October 2026. The old and new flows ran in different months, so part of the gap is seasonal.
$20.3K in 61 days from a cart flow that had gone quiet.
BeforeThe cart flow’s tracking had died. It reached 412 people a year.
What we didGot the tracking fixed and rebuilt the flow, with no discount.
$20.3Kfrom the rebuilt flow in its first 61 daysVerified
2×what the old flow made in a whole yearVerified
9×more people reached a day, 10 vs 1.1Verified
1,800Added to Cart events a month, up from about 57Verified
Added to Cart events a month Verified
Tracking broken
Aug '25Oct '25Aug '26Oct '26
The event that starts the flow. Fixed in August 2026.
Cart flow revenue a day Verified
Old flow$28
Rebuilt flow$332
Old flow over a full year vs the rebuilt flow's first 61 days.
See the full breakdownHide the breakdownScreenshots, tables and the fine print
What was wrong
The cart flow reached 412 people in a year, so it looked like a flow that didn't work.
The Added to Cart event that triggers it stopped firing in mid-September 2025. It went from 1,233 events in August to 36 in October.
From October 2025 to mid-August 2026, the flow reached 139 people and made one sale.
What we did
Traced the drop to the site's add-to-cart tracking and got it fixed. Cart events went back to about 1,800 a month.
Rebuilt the flow with five branches (countertops, stair parts, floating shelves, Factory Seconds and a general one) and three emails each: a reminder, a low-commitment next step like a sample, and an offer of help from a real person.
Kept discounts out. Checkout abandoners already get an offer in their own flow, and a cart code teaches people to leave carts.
Pulled from the client's KlaviyoKlaviyo Reporting API
Abandoned cart flow
Before · old flow
After · rebuilt flow
Period
Aug 13, 2025 – Aug 12, 2026
Aug 20 – Oct 19, 2026
Days
365
61
People reached
412
612
Placed orders
11
11
Revenue
$10,038
$20,264
Revenue per day
$28
$332
Klaviyo flow report, pulled through the Reporting API on Nov 9, 2026, counting BigCommerce Placed Order revenue. This is a data pull, not a screenshot. Almost all of the old flow's $10,038 came in its first seven weeks, before the event broke. From Oct 1, 2025 to Aug 12, 2026 it made $644.
Measured to Oct 19, 2026. After that, other flow changes ahead of Black Friday started shifting credit between flows, so later weeks aren't a clean read. The before period is a full year and the after period is late summer and autumn, so part of the gap may be seasonal.
Email revenue up 72%, in a year store sales fell by two-thirds.
BeforeOld, overlapping flows earning $0.04 per email sent.
What we didRebuilt the core flows from scratch in late 2025 and switched off the old ones.
+72%more revenue from email, in a year the store sold lessVerified
$3.91earned per email sent, up from $0.04Verified
$3,680from the rebuilt abandoned checkout flow in six monthsVerified
$9.58earned per welcome email sentVerified
Straight from the client's KlaviyoReal screenshots
Before · Dec 2024 to May 2025
After · Dec 2025 to May 2026
See the full breakdownHide the breakdownScreenshots, tables and the fine print
Klaviyo's business performance summary, cropped. Circled: what email brought in, and the flows' part of it. Same months a year apart, so the seasons match.
What was wrong
Two sets of flows overlapped, and the welcome series had sat in draft since 2023.
Email had already fallen 94% on the six months before.
It made $2,896.99 in six months, or $0.04 per email sent.
What we did
Rebuilt the welcome, abandoned checkout, browse and site abandonment flows from scratch.
Switched off the old, overlapping flows.
Let the new flows do the selling: no campaigns were sent in the after period.
Pulled from the client's KlaviyoKlaviyo dashboard
Email revenue
Before · Dec 2, 2024 – May 30, 2025
After · Dec 2, 2025 – May 30, 2026
Store revenue
$169,865.75
$56,688.25
Revenue from email
$2,896.99
$4,994.55
From flows
$1,886.80
$4,994.55
From campaigns
$1,010.19
$0.00
Revenue per email sent
$0.04
$3.91
Share of store revenue
1.71%
8.81%
Top flows · Dec 2025 to May 2026
Revenue per email sent Verified
Dec–May 2025$0.04
Dec–May 2026$3.91
Same months, a year apart.
Revenue from email Verified
Dec–May 2025$2,897
Dec–May 2026$4,995
Up 72%, while store revenue fell.
Klaviyo's business performance summary, counting Placed Order revenue on Klaviyo's default attribution. Store revenue fell by about two-thirds between the two periods, so revenue per email sent is the fairer read. No campaigns went out in the after period; all of it came from the rebuilt flows.
A Track my package button that hadn’t worked in a year.
BeforeA broken tracking link, dead product links, and care emails driving unsubscribes.
What we didFixed every link and switched off the emails people didn’t want.
52%of customers now click the shipping email, up from 9.5%Verified
0clicks on the tracking button in the 12 months beforeVerified
60%of the flow's unsubscribes came from five care emails we switched offVerified
87%of shipped customers now reach the thank-you offer, up from 66%Modelled
Shipping email click rate Verified
Before9.5%
After52.3%
Most clicks now go to the order's tracking page.
The five care emails, last 12 months Verified
Unsubscribes60%
Revenue15%
Their share of the whole flow, Oct 2025 to Oct 2026.
See the full breakdownHide the breakdownScreenshots, tables and the fine print
What was wrong
The Track my package link was saved without https://, so email apps didn't treat it as a link. It had no recorded click in 12 months.
About half of all clicks went to the logo and hero image, which opened the home page. Two product cards opened pages that no longer existed.
Five care emails caused 60% of the flow's unsubscribes and brought in 15% of its revenue.
A "bought in the last 30 days" check dropped made-to-order customers whose countertops took longer than that to ship.
What we did
Linked the button and hero image to each shipment's own tracking page, and fixed the broken product links.
Switched off the five care emails. A newer flow already covers the same ground earlier.
Changed the 30-day check to 120 days and added a catch-all, so long-lead buyers get the thank-you offer too.
Pulled from the client's KlaviyoKlaviyo Reporting API
Shipping email
Before
After
Period
Jul 14 – Oct 12, 2026
Oct 13 – Nov 8, 2026
Recipients
1,946
530
People who clicked
184
276
Click rate
9.5%
52.3%
Unsubscribes
1
0
Klaviyo flow report, pulled through the Reporting API on Nov 9, 2026. This is a data pull, not a screenshot. About 15% of the old email's recorded clicks were font files being counted as clicks. We removed those too, so the real before rate was lower than 9.5%.
Revenue isn't claimed here. The flow earns about the same per email as before ($4.41 vs $4.62), and the thank-you offer goes out weeks after shipping, so it's too early to read. The 87% is modelled by replaying the 1,435 customers shipped Aug 1 – Sep 30 through the new rule.
The post-purchase flow was skipping two of every three shipments.
BeforeA filter pointed at a product collection that no longer existed.
What we didChecked 2,000 real shipments and corrected the filter.
86.4%of shipments now qualify for post-purchase, up from 31.9%Modelled
99.5%of bounced junk checkouts blocked by the new filterModelled
2×conversion of the A/B variant that had been passed overVerified
44abandoned drafts cleared, zero live flows touchedVerified
Straight from the client's KlaviyoReal screenshots
Before · post-purchase trigger filter
After · post-purchase trigger filter
A/B test · browse abandonment email 1
See the full breakdownHide the breakdownScreenshots, tables and the fine print
The flow only let in shipments from three collections. One of them, Eau de Parfums, no longer existed, so perfume orders never got the post-purchase emails. It now matches Perfume.
Variation B had the higher click rate and was the one picked, but A turned 27 orders from 3,203 deliveries (0.84%) against B's 25 from 5,849 (0.43%). Cropped to the result columns; the email names are blurred.
What was wrong
The post-purchase flow filtered on a product collection name that no longer existed.
The first checkout email bounced at 15%, mostly from junk sign-ups.
An A/B test picked the variant with more clicks, but the other one converted about twice as well.
Buyers still got the "don't forget your 15%" reminder after they'd already bought.
45 old draft flows cluttered the account.
What we did
Checked 2,000 real shipment events, then corrected the filter values.
Designed a checkout filter that stops junk bounces while keeping 97% of real revenue.
Ran a significance check on the A/B test (about 99% confidence).
Kept past buyers out of the discount reminder, and added an engagement gate to winback.
Set state-level SMS quiet hours, and confirmed every change with before-and-after snapshots.
Shipments reaching post-purchase Modelled
Before31.9%
After86.4%
Modelled on 2,000 live shipment events.
A/B test: placed-order rate Verified
Picked0.43%
Better0.84%
About 99% confidence.
Fixes went live in September 2026. Measured results will be added here once they're pulled from the account.
From 1.5% to 21% of store revenue, from flows built from scratch.
BeforeThe list lived in Aweber, and email sent through Klaviyo made 1.52% of store revenue.
What we didMoved it to Klaviyo in late 2023 and built the flows, campaigns and designs in a few months.
21.4%of store revenue from the flows we built, up from 1.52% from all emailVerified
34×more revenue from flows, same months a year apartVerified
£15.6Kfrom the welcome series alone in six monthsVerified
7core flows built from scratch, still running in 2026Verified
Straight from the client's KlaviyoReal screenshots
Before · May to Oct 2023
After · May to Oct 2024
See the full breakdownHide the breakdownScreenshots, tables and the fine print
Klaviyo's business performance summary, cropped. Circled: what email brought in and its share of store revenue, and the flows' part of it. Same months a year apart, so the seasons match. Our project ran from late 2023 to early 2024, so the after period shows the flows still working on their own; the £3,015.20 from campaigns that period came from the client's own sends.
What was wrong
Email lived in Aweber, with little automation behind it.
In the six months before the move, email sent through Klaviyo made £545.71, 1.52% of store revenue.
What we did
Moved the list from Aweber to Klaviyo, starting with the engaged subscribers.
Built 7 core flows: welcome, browse, cart, checkout, review request, ink replenishment and winback.
Designed the emails and ran the first campaigns, starting with Black Friday 2023.
Pulled from the client's KlaviyoKlaviyo dashboard
Email revenue
Before · May 5 – Oct 31, 2023
After · May 5 – Oct 31, 2024
Store revenue
£35,852.71
£86,558.54
Revenue from email
£545.71
£21,506.14
From flows
£545.71
£18,490.94
From campaigns
£0.00
£3,015.20
Share of store revenue, all email
1.52%
24.85%
Share of store revenue, flows
1.52%
21.36%
In the first six months on Klaviyo (Nov 2023 to Apr 2024, with Black Friday and Christmas), email brought in £12,989.85, 27.76% of store revenue. Two years on, the flows alone still brought in 13.82% of store revenue in September 2026.
Top flows · May to Oct 2024
Share of store revenue from flows Verified
May–Oct 20231.52%
May–Oct 202421.36%
Same months, a year apart.
Where the email revenue came from Verified
Welcome£15,609
Other flows£2,882
Campaigns£3,015
May to Oct 2024.
Klaviyo's business performance summary in pounds, counting Placed Order revenue on Klaviyo's default attribution. The before period includes October 2023, when the first flows were going live. Sales from emails sent through Aweber before the move aren’t in Klaviyo’s numbers, so the real starting point may have been higher. Store revenue also grew between the two periods, so the share of revenue from email is the fairer comparison than the totals.
Verified pulled from the client's Klaviyo accountModelled projected from live event data
Kind words
What clients say
How it works
Every project runs in the same order
Audit
We check your real data first.
Fix
Broken flows first. They cost you every day.
Build
Built in drafts. Live only with your OK.
Report
Before and after numbers, in plain words.
Who you'll work with
Meet the person inside your Klaviyo account
ConverClick is run by Dana Jane Impelido, a Klaviyo email and SMS specialist with 3+ years in email marketing, working with brands directly and with an email agency.
Most accounts look fine in the dashboard while something underneath is quietly broken. We find it, fix it, and show you the numbers.
